Tribal Community-Based Social Marketing Training Guide

EPA Region 5 partnered with the Fond du Lac Band of Lake Superior Chippewa to create a Community-Based Social Marketing Training Guide. This training guide provides an overview of how to use the CBSM process to increase the adoption of sustainable behaviors within the community.

Some features of the CBSM Training Guide include:

• PowerPoint overview of CBSM that you could use to educate your team or other partner you would like to involve in designing a CBSM project;
• Checklists for when and how to use specific CBSM strategy tools;
• Case study on how the Fond du Lac Tribal and Community College increased its recycling rate by 41% using the CBSM process; and
• Recycling Toolkit that provides step-by-step templates for conducting the CBSM process to promote recycling or other sustainable behaviors, based on Fond du Lac’s experience.

• Tribal Community-Based Social Marketing Training Guide (pdf) (1.83 MB)
  This training guide provides guidance and templates that can be used when developing a Community-Based Social Marketing project to promote sustainable behaviors
• Tribal Community-Based Social Marketing Recycling Toolkit (pdf) (4.6 MB)
  This toolkit focuses on using the community-based social marketing (CBSM) process to promote recycling behavior, based on a CBSM Case Study at the Fond du Lac Tribal and Community College.